Advertisment

Which do you like best? Why? I like the gun one better because of the font and the bullet

A.newspapers are one example of an advertising medium. Can you think of others? on TV and billboards, radio

B.Look at these words. Label each word 1 for ‘advertising media’, 2 for‘methods of advertising’ or 3 for ‘verbs to do with advertising’.
advertorials1
banner ads1
billboards (AmE)/hoardings (BrE)1
cinema1
commercials2
communicate2
endorse2
exhibitions
free samples2
Internet2
leaflets/flyers2
outdoor advertising2
place2
point-of-sale
pop-ups2
posters2
press1
product placement3
radio2
run3
sponsor3
sponsorship3
target3
television2
viral advertising2

C.Which of the methods do you connect to which media? Sponsor-Sponsorship
D.Which of the verbs you identified in exercise B combine with these nouns?
    1. a campaign-run                   3. an advertisement-leaflets/flyers     5. a consumer-sponsorship

    2. a product-   point-of-sale  4. an event-viral advertisment             6. a message-radio

E.Choose the most suitable words to complete these sentences.

1 A lot of cosmetics companies give away leaflets/commercials / free samples so that
customers can try the product before they buy.And make the right choice.

2 Advertising companies spend a lot of money on creating clever slogans/posters /
exhibitions that are short and memorable, such as the message for Nike: ‘Just do it’.
Adidas: "Impossible is Nothing"
3 Celebrity exhibition/research / endorsement is a technique that is very popular in
advertising at the moment.

4 If news about a product comes to you by word of mouth / the press / the Internet,
someone tells you about it rather than you seeing an advert.

5 Many companies use to post and electronic slogans/mailshots / posters because they
can target a particular group of consumers all at the same time.